Visitor Economy

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Greater Lincolnshire has a high-quality and varied visitor economy offer across city, coast and countryside. Up to 50 miles of coastline, an Area of Outstanding Natural Beauty, and hundreds of visitor attractions contribute.

The Greater Lincolnshire's Visitor Economy is currently estimated to be worth over £2.49bn per annum, supports at least 30,000 full time equivalent jobs (pre Covid-19 pandemic), and has long-term growth potential. 

Recent investments are helping to raise the profile and quality of the visitor economy, including a £22m investment in Lincoln Castle which created a purpose built vault to house Magna Carta and restored the medieval wall walks. This more than doubled the number of visitors to Lincoln Castle and strengthened its role as a major UK centre for short breaks. Other investments include a £16m redevelopment of Lincoln Cathedral, the new International Bomber Command Centre, which opened as part of the RAF 100 Centenary celebrations, and the North Sea Observatory which is the UK's only purpose built Marine Observatory. Butlins has also recently completed a £13m investment programme at its Skegness resort.

Greater Lincolnshire holds a rich potential for future opportunities including our unique aviation heritage and the Mayflower Pilgrims stories. Multi-million £ Town Deals have successfully been achieved by Skegness, Mablethorpe, Lincoln, Boston, Scunthorpe and Grimsby and these will also bring a myriad of investment opportunities.

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Visitor Economy Investment Opportunity brochure

Read our Visitor Economy investment proposition to learn more about our exciting opportunities within the sector.

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