HR and Marketing Insights at Think Tank Breakfast Event

Team Lincolnshire Ambassadors were given useful insights and advice on HR and employer branding at a breakfast event at Think Tank in Lincoln. 

Jointly hosted by marketing agency Shooting Star and Petaurum HR, the half-day event featured two informative talks, some workshop tasks and a tasty breakfast. 

Adam Davey from Petaurum HR gave a talk about recruitment and retention, advising those attending on how to attract and retain the best recruits​. 

He explained why having a clear purpose, vision mission and values for your business makes it easier for you to attract and retain good employees. 

And he recommended taking an evidence-based approach to understand why staff might be leaving or what’s behind high levels of sickness absence.​ 

Kate Strawson, a Director at Shooting Star, explained what employer branding is and why it’s important for businesses. 

Defined as the perception of a business as a great place to work, employer branding impacts talent acquisition, employee retention and growth and can greatly reduce the cost of hiring new recruits. 

Kate advised delegates on how to build an effective employer brand for their business and gave some examples of great employer brands, as well as some examples of businesses that Shooting Star has helped to attract and retain new employees. 

To find out more about Petaurum HR’s services, email adam@petaurumhr.co.uk.  

If you would like to know more about how to build an effective employer brand, contact Kate at Shooting Star by emailing kate@weareshootingstar.co.uk.