East Midlands digital PR agency welcomes strategy consultancy to client base

Published: 22nd August 2022

Rory and Georgina headshots

Digital PR agency Jennie Holland PR has been appointed by strategy consultancy Wingman Ltd, headed by former England rugby star Rory Underwood.

Jennie Holland PR, a PR agency in the heart of Nottingham that designs and implements PR and social media campaigns for both B2B and B2C clients across multiple sectors, has been appointed by Nottinghamshire-based Wingman Ltd to provide digital PR services, covering media relations and social content.

Founded by former England rugby union player Rory Underwood MBE DL in 2009, Wingman supports businesses by showing them how to build the sustainable environments required to enable them to deliver their strategy effectively.

Jennie Holland PR will be an extension of Wingman’s in-house marketing department and has been appointed to deliver a digital PR strategy, to help build the profile and reputation of the firm both regionally and nationally, and to shout about its achievements and upcoming events, talks and business retreats, often led by Rory.

Founded on Rory’s 35+ years of experience across elite sport, the military and business, Wingman has an in-depth, unique understanding of what makes a productive and healthy work environment and an engaged, motivated team.

The company mentors businesses on how they can achieve excellent results through an effective implementation plan, engaging and aligning the whole organisation to deliver the strategy.

Wingman and Jennie Holland PR are both ambassadors for Team Lincolnshire, an independent ambassador programme championing Greater Lincolnshire’s communities, businesses and quality of life, and first met over three years ago at a talk given by Rory.

Georgina Mackintosh, senior PR manager at Jennie Holland PR said:

“Wingman is an incredibly impressive firm built on Rory’s inspiring career and myself and the rest of the team are delighted to be working together.


“Wingman has been delivering remarkable results through its specialist programmes nationwide for the past 13 years - enabling positive change within businesses that is measurable and impactful. We will be Rory and team’s publicity partner, helping them to reach new audiences with their unique services.”

Rory, director of Wingman, said:

“We are very much looking forward to working with Georgina and the rest of team at Jennie Holland PR.  Wingman has certainly come a long way since our inception and I’m very proud of the team and all that we have achieved together.


“Now feels like the right time to increase and strengthen our presence and build on our many successes. We want to take Wingman to the next level and this PR team is the ideal partner to help us get there.”

Rory is currently taking Wingman's Business Breakfasts on tour and will be visiting Leeds on Thursday 22nd September to talk about how organisations can align their teams to deliver consistently on business priorities, as well as support them to work smarter together.

Click here for more information and to book your place.