Spotlight On Systematic: Celebrating 50 Years of Success
While they never take their achievements for granted, this milestone gives them a moment to reflect on their journey, add to their legacy, and look ahead to the future.
Their story: Growth through innovation
Systematic’s story began in 1975 when Nick Robey founded the business with a clear vision: to meet the growing demand for computer print and consumables. By connecting clients with specialist manufacturers, Nick built a reputation for reliability and service excellence, principles that still define them today.
Over the decades, they’ve adapted and diversified, staying ahead during times of rapid technological change. Forging strong partnerships with leading businesses has allowed them to expand their offerings and provide innovative solutions that drive their success.
During the 1980’s the company moved to their current premises in Caistor. Gaining warehouse facilities enabled Systematic to grow and implement a new service to their clients, warehousing and distribution. The offer of a stockholding service solution brought continuity and efficiency to managing printed assets, allowing their clients to order higher volumes of materials. This support continues to deliver benefits for Systematics’ clients, reducing unit costs through economies of scale whilst reducing their carbon footprint due to production and delivery efficiencies, whilst also ensuring the availability of essential resources.
Systematic handle fulfilment and delivery using a mix of their fully electric fleet and trusted couriers, with online systems for easy stock call-offs and comprehensive management reporting.
A legacy of creativity and community
The business entered an exciting new chapter when Nick’s son Chris Robey became Managing Director, working alongside his wife, Finance Manager Sharon. Their leadership brought creative services to the forefront, laying the foundations for their new Design Agency oodle.
Under their stewardship, they earned industry recognition, won awards, and even received a prestigious Royal Warrant. This success empowered the business to give back, strengthening their ties to charities and community initiatives, a commitment that remains central to their values.
Looking ahead: The next chapter
In 2025 Systematic is a business with family values. The commitment of the team is demonstrated through their management buyout in 2023, with James, Ben and Jacqui proud to lead a team with a wealth of knowledge, experience and long-service.
For the added peace of mind of their clients, the way the team works is accredited to international quality and environmental standards ISO 9001 and 14001. Their approach is further aligned with The Good Business Charter, demonstrating their commitment to people and the planet.
They take pride not only in what they do but also in how they do it. As a responsible business, they’ve always aimed to set higher standards, and reaching their half-century milestone with verified carbon-neutral status has been a long-standing ambition. Over the years, they’ve focused on minimising, managing, and measuring their carbon footprint, laying the groundwork for this goal. Now, they’re aiming to be among the first businesses audited against an international standard for carbon neutrality. Stay tuned for updates!
Ben Crossfield, Commercial Director said:
“These are exciting times for Systematic and our design agency, oodle. Our journey so far has been remarkable - a testament to the dedication of our previous owners, the unwavering commitment of our team, and the loyalty of the leading UK businesses we are privileged to call our clients.
“At the heart of everything we do is a drive to make a meaningful, positive impact on all our stakeholders and the wider community. We are incredibly proud to serve as a Team Lincolnshire Ambassador, a role that allows us to collaborate with like-minded businesses to shape the future prosperity of the county we have proudly called home for 50 years.”
Looking the part: New logo
As you’d expect from a creative business, they’ve evolved their brand guidelines and embellished a new logo for 2025, adding a bit of bling, with gold accents that you associate with a 50th anniversary. The ‘S’ icon integral to their branding has become a ‘50’, at a glance appearing as a blend of the Systematic ‘S’ and oodle ‘o’. They’re also adding a reference to the year in which they were founded, as they always wear the longevity that comes with being established in 1975 on their sleeve! It was the year in which the first digital camera was invented, Microsoft was founded and in culture, Queen released the iconic Bohemian Rhapsody!
50 and Fabulous
As they celebrate their golden anniversary, they remain as agile and forward-thinking as ever. Whether you’re one of their valued clients or just discovering what they’re all about, they invite you to experience the efficiency, creativity, and sustainability that define Systematic.
Congratulations to the team at Systematic for reaching this fabulous milestone and we look forward to hearing more updates as their 50th-anniversary celebrations unfold with new adventures and opportunities.
