True Collaboration as Team Lincolnshire Supports the Opening of Lincoln’s First Apart Hotel
One of Team Lincolnshire’s biggest success stories is the part it played in facilitating Lincoln’s very first Apart Hotel.
Birchover Residences who have been operating for 23 years in both Derby and Nottingham selected Lincoln as the place they wanted to open their newest residence, thanks to introductions made through the Team Lincolnshire ambassador programme.
The luxury Apart Hotel which is situated at One the Brayford now offers 14 rooms, with modern interiors, luxurious furnishings, free WiFi, Smart TV, many with views over the water. A 24 hour concierge service provides security and comfort. Guests can stay from one night to up to six months or more.
Back in 2017 the Greater Lincolnshire LEP commissioned a hotel study to ascertain the demand for additional hotel accommodation across the county. As well as identifying a need for more hotels overall, the study identified a lack of Apart Hotels which are one of the fastest growing sectors within the hotel industry.
The hotel study, which was shared with Team Lincolnshire member Roythornes Solicitors sparked an introductory meeting between Carl Bridge, Managing Director of Birchover Residences, and Lincolnshire County Council, who assisted in identifying a local developer who could provide some suitable sites for a new hotel.
One the Brayford, with its sweeping waterside and city views, combined with dynamic modern architecture proved to be the ideal location.
“We are thrilled to be operating in Lincolnshire and proud to now be Team Lincolnshire members. Our research had shown that the city has a vibrant tourist economy, allied to a very strong business sector, supported by the University of Lincoln. What we hadn’t counted on was how friendly and supportive the Team Lincolnshire community would be. Lisa Cawdron and Jo Ladds from our solicitors Roythornes made an initial introduction to Nicola Shepheard, Senior Growth Officer at Lincolnshire County Council. Nicola was proactive and enthusiastic about our plans to open in the city and quickly identified several potential locations for us.
As soon as I saw One The Brayford I knew that this was the place for us! Located on the waterfront at Brayford Pool, it’s a fabulous setting and has the added bonus of being surrounded by a range of great restaurants, bars, the cinema and only a few minutes from the main city centre thoroughfare.
Visit Lincoln and major employers have already been strong advocates of us and we’ve seen a tremendous response from fellow Team Lincolnshire members!”
Carl Bridge, Managing Director, Birchover Residences
"We’re delighted to have been involved in playing a part part in bringing together such a great project. It shows one of the key benefits of being part of Team Lincolnshire in that you get to know some amazing people investing in the region. This is a fine example of how working as a team can generate impressive results."
Jo Ladds, Partner at Roythornes
Talk to us further about business support opportunities.