Optimising LinkedIn: Make Your Profile Work Harder

Date: 23rd October 2025.

Location: Webinar

Cost: Free to attend

Time: 11:00 - 12:00

optimising linkedin webinar

Your LinkedIn profile is more than a digital CV, done right, it becomes a powerful tool to attract opportunities and build credibility.

In this practical, down-to-earth webinar, Dan Ince, marketing strategist and founder of BrandWorks Social, will show you how to make your LinkedIn presence work harder for you. With over 25 years’ experience helping individuals and companies elevate their brand online, Dan cuts through the noise to deliver clear, actionable strategies that get results.

Workshop Highlights

  • Ideas to make your LinkedIn profile more attention-grabbing and trustworthy.
  • Simple ways to improve your headline, summary, and experience sections.
  • Content prompts to help you share your expertise and spark conversation. 
  • A down-to-earth approach to building your network.

Who Should Attend

Ideal for entrepreneurs, freelancers, marketers, and professionals who want to stand out on LinkedIn and attract the right kind of attention.

About BrandWorks Social

BrandWorks Social is a specialist B2B social media agency that helps ambitious organisations boost their visibility, credibility, and lead generation on LinkedIn. Founded by Dan Ince, the agency combines strategic thinking with creative execution to deliver high-impact content and engagement that aligns with business goals. Known for its pragmatic approach, BrandWorks Social is trusted by clients across sectors including tech, and manufacturing.

Specialist speaker: Dan Ince

Dan Ince is the founder of BrandWorks Social and a senior marketing strategist with over 25 years of experience leading brand and campaign development for some of the UK’s most recognisable names. Today, he helps professionals and businesses harness the power of LinkedIn to grow their presence, strengthen their personal brand, and drive meaningful business results. Dan is known for his clear, practical advice and his ability to make marketing feel focused, achievable, and impactful.

This event is free to attend and you can secure your place here.