How to Build Visibility and Use LinkedIn Effectively in 2026
We are delighted to deliver our final webinar in partnership with Business Lincolnshire.
Following on from the successful webinar last year we are pleased to welcome Dan Ince back to help you harness the power of LinkedIn.
Your LinkedIn profile is more than a digital CV, it’s your personal brand in action. Done right, it becomes a powerful tool to attract opportunities and build credibility.
But constant algorithm changes and more content being shared means keeping up-to-date with best practice is more challenging than ever.
In this practical, down-to-earth session, Dan Ince, marketing strategist and founder of BrandWorks Social, will show you how to make your LinkedIn presence work harder for you. With over 25 years’ experience helping individuals and companies elevate their brand online, Dan cuts through the noise to deliver clear, actionable strategies that get results.
What You’ll Walk Away With:
• An understanding of the main changes LinkedIn has made and what this means for you.
• How to make your LinkedIn profile more attention-grabbing and trustworthy.
• Simple ways to improve your headline, summary, and about sections.
• How to create content and comments that share your expertise and spark conversation.
• A down-to-earth approach to building your network.
About BrandWorks Social
BrandWorks Social is a specialist B2B social media agency that helps ambitious organisations boost their visibility and credibility on LinkedIn. Founded by Dan Ince, the agency combines strategic thinking with creative execution to deliver high-impact content and engagement that aligns with business goals. Known for its pragmatic approach, BrandWorks Social is trusted by clients across sectors including tech and manufacturing.
Specialist speaker: Dan Ince
Dan Ince is the founder of BrandWorks Social and a senior marketing strategist with over 25 years of experience leading brand and campaign development for some of the UK’s most recognisable names. Today, he helps professionals and businesses harness the power of LinkedIn to grow their presence, strengthen their personal brand, and drive meaningful business results. Dan is known for his clear, practical advice and his ability to make marketing feel focused, achievable, and impactful.
Who Is This For?
Ideal for entrepreneurs, freelancers, marketers, and professionals who want to stand out on LinkedIn and attract the right kind of attention.
Secure your place
This free event is open to businesses, partnerships, sole traders, and registered charities with a trading address in Greater Lincolnshire (excluding Rutland – support in that district is delivered directly by the council).